About this episode
Jack Appleby is a marketing strategist and creator with over 15 years in the industry. In this episode, we break down why most brand content fails, why trends don’t matter, and how creators can build audiences people actually root for.__Get started for free at https://taplio.comUse code: CREATOR1X1__Jack ApplebyNewsletterLinkedInTwitter/XInstagramHow to Hoop ForeverYouTubeInstagramTikTokFrancis ZiererLinkedInTwitter/X__Timestamp00:00 Introducing Jack Appleby01:05 Social media is not marketing05:30 Making $9,500 in a month on TikTok09:36 Investing in a series that loses money13:13 You don’t need production quality, you need story15:31 Revenue streams as a marketer18:16 The need for strong opinions online26:21 Creating a story through short form video30:49 Building a newsletter to 80k subscribers36:05 Hiring a manager44:42 How to make a $50k course51:40 The need for better content in 2026
