About this episode
This week we’re joined by Kallaway, a creator and operator building a profitable media business by treating content like a system. In this episode, we break down how he thinks about distribution, YouTube packaging, short-form frameworks, and turning attention into a scalable, $1M-per-month business.__KallawaySandcastlesYouTubeInstagramTikTokLinkedInWebsite__Timestamps00:00 Introducing Kallaway01:05 The $1M/month content machine10:01 Bringing a consultant mindset to content creation15:09 Treating content like a science20:29 Long form video production process26:22 Replicating your past successes34:02 How rapping helps you be a better YouTube38:05 Short form video production process41:24 De-risking your failure in short form video47:43 Creating content without being a creator
