About this episode
This week on the Creator Spotlight Podcast we're joined by Stefan von Imhof, co-founder of alts.co, an alternative investment newsletter, community, fund, and platform.Read the newsletter: https://www.creatorspotlight.com/profiles__AltsWebsiteInstagramYouTubeStefanLinkedInSubstack__Follow FrancisLinkedInTwitter/X__Timestamps00:00 Introducing Stefan02:05 An alternative revenue breakdown06:54 The biggest challenges of community building15:02 How a side project becomes a business22:44 Demonstrating the value of your content27:33 Leveraging audience segmentation31:21 Decentralised due-diligence33:56 The art of buying and selling newsletters37:10 A bearish perspective on the newsletter economy40:54 The power of events as a community business47:17 The playbook for newsletter acquisition49:39 Newsletter remix concept53:16 A love for physical media56:55 Where is the creator/business owner tipping point
