About this episode
This week we're joined by Suraj Kapoor, the creator of Pointer, a 10 year old 40,000 subscriber newsletter curating articles for engineering leaders.__Read the newsletter: https://www.creatorspotlight.com/profiles__Follow SurajPointerLinkedInTwitter/X__Follow FrancisLinkedInTwitter/X__Timestamps00:00 Introducing Suraj and Pointer01:33 The art of curation06:53 10 years and 40k subs later, what's changed?08:44 Avoiding becoming a personal brand13:35 The AI threat to curation18:38 From side hustle to six figure business24:25 Attracting premium advertisers31:09 Building a high-value audience35:29 reinvestment and experimentation40:30 The 20 hour work week42:39 Mastering your analytics48:00 Identifying the most popular content51:15 The biggest threat to aggregation content
