About this episode
Vin Matano is a B2B influencer marketing agency owner and part-time creator who made $200K as a creator and $2.5M through his agency Creator Buzz in 2025. In this episode, we get into how he lands and keeps long-term brand deals, his LinkedIn content strategy, and how he built Creatorbuzz from zero to $2.5M in its first full year.Read the newsletter: https://www.creatorspotlight.com/profiles__Get started with Taplio for freeUse code: CREATOR1X1__Vin MatanoLinkedInYouTubeTwitter/XInstagramCreatorbuzz__Timestamps00:00 Introducing Vin Matano01:30 From $94k to $200k in one year05:32 Getting brand deals and overdelivering13:48 How many followers do you need for brand deals?20:10 Partnering brands with creators25:53 Making $2.5M in a year28:50 The challenges of being a new founder31:34 Getting leads with social media37:24 The three types of LinkedIn posts to go viral44:38 Debunking LinkedIn myths49:25 The third generation of B2B marketing54:12 Changing how success is measured
