What Do You Do When A Property Just Won't Sell? | Office Hours

What Do You Do When A Property Just Won't Sell? | Office Hours

32:56 Nov 6, 2025
About this episode
Key Takeaways:Strategies for Hard-to-Sell Properties:If a property (like a restaurant in Miami) won’t sell, don’t just focus on price; consider marketing it differently (e.g., as an event venue or multi-tenant investment).Address non-price obstacles—such as lack of parking and negative owner reputation—possibly by bringing in a neutral negotiator.Retail Market Challenges & Outlook (2025):Retail remains resilient but faces major headwinds: tariffs have increased costs, consumer sentiment is softening, and lay-offs/store closures are rising.Local, neighborhood-serving strip centers are considered more stable than big-box retail.Mixed-use developments in urban cores are the future; suburban power centers may struggle.Brokerage & Investment Advice:For brokers—especially new associates—focus on adding value during cold calls instead of asking for business immediately. Build relationships by sharing market insights.Use drone technology for thorough roof/property inspections.Market Adaptation:Consider creative repositioning or adaptive reuse for stubborn or distressed properties.Target a broader or alternative set of buyers, including investors from outside the immediate market area.Action Items:Bring in a neutral third party for difficult sales negotiations.Explore alternative uses and marketing strategies for unsold properties.Analyze the property for new value propositions.
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