About this episode
Podcast Notes Episode 464 The Five Step Ethical Sales Framework for Coaches w/ Wes Bryant Host: Brian Miller, Executive Director of CAM Guests: Wes Bryant In this episode, Wes Bryant—an expert in ethical influence and persuasion—shares his journey from struggling coach to founder of The Commissioned Coach. He breaks down his five-step sales process for coaches who dislike selling, showing how to shift from a fear of being "salesy" to seeing sales as a service. Through mindset shifts, ethical communication, and relationship-focused methods, Wes empowers coaches to grow their practices with confidence and integrity. Key Highlights: Sales and coaching often conflict due to differing communication styles—one pushes, the other explores. Wes's breakthrough came with a mindset shift: sales is a service, not a manipulation. His five-step process begins with abundance and progresses through reliability, influence, objection-handling, and more (covered in future episodes). Coaches often struggle not because of a lack of effort, but because they fear "being salesy" and avoid direct asks. Ethical persuasion focuses on helping people make the best decision for themselves—even if that decision isn't you. Takeaways: Shift from a scarcity mindset ("I need clients") to an abundance mindset ("How can I help?"). View yourself as a reliable guide, not a nuisance—you're there to serve. Tailor communication to each person in your funnel based on their trust and readiness. Influence ethically by aligning motives with the client's best inte
