About this episode
Construction Intelligence for Realtors: How to Speak the Builder’s Language and Represent Clients With Confidence by Scott Grozelle
https://www.amazon.com/Construction-Intelligence-Realtors-Represent-Confidence/dp/B0G7WHQTCH
Scottgrozelle.com
Construction Intelligence for Realtors
Your Competitive Edge in New Construction Sales and the Resale Market
Today’s top-producing Realtors have one major advantage:
They understand construction better than their competition.
Construction Intelligence for Realtors is a practical, insider-focused guide that gives real estate professionals the construction knowledge they wish they learned in licensing. Written by international builder and sales trainer Scott Grozelle, this book shows you how homes are built, how builders operate, and how to use construction intelligence to win clients, close deals, and elevate your credibility in both new construction and resale real estate.
Whether you sell pre-construction homes, represent buyers touring new build communities, or primarily work in resale, this book equips you with the tools to speak confidently, spot hidden issues, and become the trusted expert your clients rely on.
What You’ll Learn
How new homes are built—foundations, framing, mechanicals, inspections, and finishing
What builders expect from Realtors (and how to avoid common mistakes)
How to spot red flags in both new construction and older homes
How to guide clients through walkthroughs, upgrades, warranties, and timelines
The truth about builder contracts, allowances, change orders, and pricing
How to build stronger relationships with builders, trades, and inspectors
How construction knowledge dramatically inc
