About this episode
In this episode of The Bridgecast, host Scott Kinka sits down with Mark Tina, Head of Indirect Distribution at Verizon Business, about Verizon’s journey from telecom giant to tech solutions powerhouse. They discuss democratizing AI for small businesses, enhancing cybersecurity, and integrating tools like Microsoft Teams for seamless mobile communication. With practical tips for business leaders and insights from Mark’s 22-year career, this episode reveals how Verizon is helping companies thrive in an increasingly digital, hybrid work environment.What you will learn:Verizon’s evolution from "the phone company" to a full-service technology solutions providerWhy AI adoption among SMBs has doubled, and how to implement practical AI solutions for small businessesThe critical importance of employee cybersecurity training How to rationalize post-pandemic communications investments Why career longevity at major tech companies requires viewing positions as careers How enterprise providers help customers balance security, connectivity, and collaboration needs in a hybrid work environmentThe "Be Where Your Feet Are" principle for maintaining focus and presence in both business and personal lifeHow to leverage partnerships between major platforms like Microsoft Teams and carrier networks for seamless communicationMark Tina is the Channel Chief and Vice President of Indirect Partner Sales at Verizon Business, leading national channel strategy and driving profitable growth with a sharp focus on customer experience. With nearly 25 years of sales and leadership experience, Mark oversees five key sales outlets and a team of 700+. He previously led a 1,000+ person B2B sales organization, accelerating SMB recovery through Verizon’s 5G and connectivity solutions. A co-creator of Verizon’s LEAD Together mentorship program, Mark holds an MBA from Iona College and serves as Executive Sponsor of VALOR, supporting Verizon’s military employee community. Episode Highlights:06:30 Verizon's Evolution from Phone Company to Technology Solutions Provider Mark explains how Verizon has transformed from a traditional telecommunications provider into a comprehensive technology company delivering end-to-end services. This evolution reflects the changing needs of modern businesses seeking integrated solutions for connectivity, security, and digital transformation. The company now provides everything from broadband and mobility to cybersecurity and AI-powered business tools, addressing the full spectrum of enterprise technology requir
