Building Mobile Games for Legacy Brands like the NBA, The New York Times, and Wordle
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Building Mobile Games for Legacy Brands like the NBA, The New York Times, and Wordle

31:58 May 14, 2025
About this episode
Shafik Quoraishee, Senior Mobile/AI Game Developer at the New York Times, discusses the development process behind popular New York Times games such as Crosswords and Connections, along with what they learned about consumer behavior from the highly addictive and viral success of Wordle. Key Takeaways:  How to balance innovation with the legacy of traditional games The importance of user engagement and testing in game development The future potential of AI in creating immersive gaming experiences Guest Bio: Shafik Quoraishee who is a Senior Mobile/AI Game Developer at the New York Times. He works on popular games such as The New York Times Crosswords, Connections, Strands, and Wordle, and is deeply interested in the intersection of AI and accessibility. Previously Shafik was a Senior Android Engineer for the National Basketball Association, and a Senior Data Engineer at Business Insider. Connect with Shafik: Website: https://www.shafikquoraishee.com   YouTube: https://youtube.com/@squoraishee   Medium: https://squoraishee.medium.com/   X: https://x.com/SQuoraishee ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emergin
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