$400, One Truck, and a Tune: How Jason Stenseth Built a Brand That Sticks

When most people hear “ROX Rocks Heating and Air,” they don’t just remember the tune — they remember the brand. This week, the Blue Collar Twins, Jason and Jeremy Julio, sit down with Jason Stenseth, President of Prime Home Services Group, to unpack how $400, a beat-up truck, and a $60 jingle grew into a thriving portfolio of home-service brands. From working in his father’s HVAC shop at age 12 to acquiring and scaling multiple companies, Stenseth’s story is pure blue-collar brilliance. He reveals how bold marketing moves, community-first outreach, and a focus on profit over size powered his growth — and how systems, service plans, and strong teams keep it all running.  Tune in to hear how one catchy jingle, a few gutsy risks, and relentless drive transformed a small shop into a lasting brand built on grit, creativity, and customer loyalty. https://www.linkedin.com/in/paulgiannamore www.potomaccompany.com https://bluecollartwins.com