About this episode
Send us Fan MailNote: This episode was recorded as Courtney was preparing for the 2026 Milan-Cortina Olympic Winter Games. Unfortunately, Courtney suffered a tibial plateau, medial collateral ligament, and meniscus injury competing prior to the Olympics and will miss the games. 💔Think becoming an Olympian means automatic sponsorships and financial security? Think again.Courtney Hoffos, Canadian Olympic ski cross athlete and World Championship medalist, reveals the hidden business side of elite sport that most people never see. Courtney shares the real cost of chasing Olympic glory.Discover why athletes need entrepreneurial skills as much as athletic talent, how to balance life with World Cup competition, and the power of the three C's - confidence, calm, and compassion - in achieving personal growth both on and off the snow.Perfect for: Athletes, aspiring Olympians, entrepreneurs, and anyone seeking innovative approaches to balancing multiple priorities while pursuing excellence and self-improvement.Your transformation: Shift from viewing athletic success as purely performance-based to understanding the critical business and personal branding skills required to thrive as a modern athlete.Key takeaways:Building a personal brand and securing sponsorships requires the same hustle as athletic training.Finding purpose and intention in every training session transforms mundane work into meaningful progress.The three C's - Confidence, Calm, and Compassion - create the foundation for peak performance and personal growth.Taking time away from your primary focus can actually enhance performance by providing essential mental breaks.You can see more from Courtney here:Instagram: Courtney HoffosLinkedIn: Courtney Hoffos OLYWebsite: Courtney HoffosGary's Website | LinkedIn | FacebookÂ
