If Not You, Then Who? Building your Personal Brand Unique to You with Katrena Friel

If Not You, Then Who? Building your Personal Brand Unique to You with Katrena Friel

49:22 Mar 17, 2026
About this episode
Send a textDo you think you need another online course to finally start your business? What you actually need is someone to ask: if not you, then who?Katrena Friel, award-winning author and business mentor, shares how a $30,000 scam became the catalyst for building a 25-year career helping entrepreneurs launch personal brand businesses. In this chat, Katrena reveals the ecosystem approach that gets people from dream to reality in just 90 days.Discover why 75% of online programs never get opened, how speaking live beats social media clickbait every time, and why being 'ordinary' is actually okay.Perfect for: Anyone seeking innovative approaches to personal branding, leadership, and self-improvement through authentic business building.Your transformation: Shift from consuming endless courses and searching for 'the secret' to building a complete business ecosystem that launches in 90 days.Key takeaways:Your unique philosophy comes from your lived experience - no one else can deliver itThe book comes first - it creates your philosophy, which creates your keynote, which creates your signature programRest is your greatest ally in the marathon of entrepreneurship - hustle culture is a lie that leads to burnout90% of people are 'ordinary' and that's okayYou can see more from Katrena here:LinkedIn: Katrena FrielWebsite: Becoming The ExpertGary's Website | LinkedIn | Facebook
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