About this episode
Matthew Bertram and Chris Krimitsos dive into how creators and brands can grow faster together amid an AI content surge, with real case studies from Podfest and beyond. We map a practical playbook: entity SEO, the 7-11-4 rule, a clip-first workflow, and partnership models that beat CPMs.• creator economy trends and the shift to video• long form for trust, shorts for discovery• entity SEO, consistent handles and domains• the 7-11-4 rule for brand familiarity• platform economics with YouTube as home base• partnership deals beyond CPMs and MGs• measuring hidden ROI and affiliate leakage• NIL, rights and repurposing content• brand control vs creator authenticity• B2B adoption steps, timelines and testsGuest Contact Information: Website: chriskrimitsos.comInstagram: instagram.com/chriskrimitsosFacebook: facebook.com/chriskrimitsosX: x.com/chriskrimitsosMore from EWR and Matthew:Leave us a review wherever you listen: Spotify, Apple Podcasts, or Amazon PodcastFree SEO Consultation: www.ewrdigital.com/discovery-callWith over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: youtube.com/@BestSEOPodcastbestseopodcast.combestseopodcast.buzzsprout.comFollow us on:Facebook:
