About this episode
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My guest this week, Jay Jakub, started his professional journey as a strategist for Mars, Inc., where for 14 years, he navigated the corridors of the global headquarters.
As part of the chief economist's team, he worked with Mars’ internal think tank with a groundbreaking idea: the "Economics of Mutuality."
The idea? That by investing in social, natural and human capital, you can increase your returns on financial capital.
It erases the idea that investments outside the four walls of the business need to be traded off against profit. His work proves that it’s possible to achieve win-win-win-win’s.
We discuss:
The four types of capital
Chewing gum for good
Improving DIY sales by getting homeowners to trust handymen
Measuring Natural Capital
How Stakeholder Capitalism can appeal to the Left and the Right
Links:
The Economics Of Mutuality Alliance
Jay’s LinkedIn Profile
Completing Capitalism - The Book
