About this episode
Tune in as the team discusses:Why Black Friday is a prime opportunity for land investors, not consumersPreparing Black Friday promotions weeks in advance instead of waiting until the last minuteCreative land deal incentives like dollar-down offers, discounted surveys, and bundled dealsUsing urgency, scarcity, and FOMO to drive buyer actionHow and why to increase email frequency over Black Friday weekendThe power of owning and nurturing your buyers listLeveraging email opens, clicks, and CRM data for targeted follow-upWhy land beats gadgets as a long-term, generational assetHow defaults and churn can actually strengthen the land investing model TIP OF THE WEEKMark: Prepare your Black Friday land promotions early and make them bold—irresistible offers paired with urgency move inventory fast.Scott: Don’t be afraid to increase email frequency during Black Friday; buyers expect it, and urgency drives decisions.Mike: Focus on your buyers list—it’s the only marketing asset you truly own, and Black Friday is the perfect time to reward it.Jon: Create a clear countdown and cadence with your emails so buyers feel the ticking clock and take action.WANT MORE?Enjoyed this episode? Dive into more episodes of AOPI to discover how to build real passive income through land investing.UNLOCK MORE FREE RESOURCES:Get instant access to my free training, a free copy of my Bestseller Dirt Rich Book, and exclusive bonuses to accelerate your land investing journey—it’s all here: https://thelandgeek.ac-page.com/Podcast-Linktree."Isn’t it time to create passive income so you can work where you want when you want, and with whomever you want?"
