About this episode
In this episode of The Art of Imperfect Adulting, Amy Stone speaks with Monica McKitterick about her journey from nurse practitioner to business owner, how she navigated stepping into the CEO role with no formal business training, and the profound impact that competing in a reality TV competition had on her definition of success, freedom, and personal fulfillment. Monica is an Austin-based founder and CEO of Impact Family Wellness and winner of Season 18 of “The Blocks,” a televised entrepreneurial competition. About Monica McKitterick:Monica McKitterick is a family nurse practitioner turned CEO who built a thriving, multi-location Direct Primary Care practice from the ground up. After winning a national business competition, she realized success is less about titles and accolades and more about freedom, impact, and living in alignment with her values. She now helps other medical providers break free from the broken healthcare system and create sustainable, patient-centered practices. Monica is passionate about redefining success and showing others that their worth is never tied to burnout.Main Topics Covered:How Monica launched and scaled a direct primary care (DPC) practice with no business backgroundThe experience and intensity of participating in “The Blocks” entrepreneurial TV showLearning to redefine personal and professional success beyond traditional metricsThe role of competition, networking, and mindset shifts in entrepreneurshipFacing burnout, the importance of setting boundaries, and embracing freedomMonica’s strategies for building a business that operates independently of her day-to-day presenceNew ways she’s making an impact through writing, mentoring, and online education for healthcare providersQuote from the Episode: “It was the first time I legitimately felt validated as a business owner… I was doing it. I just couldn’t admit to myself that I was doing it. And that was the first time I was like, oh, maybe I do know what I’m doing.” — Monica McKitterickTimestamps: [00:00:00] Monica’s Austin roots and family celebrations[00:02:03] Monica’s journey to “The Blocks” & applying for the show[00:04:54] Transitioning from nurse practitioner to CEO[00:07:32] What is direct primary care and how it differs from concierge medicine[00:09:06] Monica’s hopes and goals for the TV competition[00:10:50] The reality of filming “The Blocks” and competition structure[00:13:59] The diversity of entrepreneurs on the show[00:15:41] Competitive spirit, imposter syndrome, and the reality of winning[00:18:49] The impact and pressure after winning “The Blocks”[00:20:44] Redefining success, facing burnout, and pivoting to new projects[00:25:07] Freedom, mindset shifts, and building an autonomous business[00:27:36] Would Monica do another competition?[00:29:21] W
