About this episode
Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time.
I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared with me? It completely changed how I think about evergreen funnels.
Most people are still running evergreen funnels the way we did in 2020. But the way people consume content has changed. The way the algorithm works has changed. The way cold audiences need to be sold to has changed. Anna rebuilt her entire approach from the ground up, and now she's going to walk you through exactly how she did it and what's working today.
In this episode, we talk about why giving people instant access to your webinar is killing your conversions, why shorter funnels are outperforming longer ones, the exact price range that works for evergreen, and why you will never get consistent sales without paid ads. She also shares her full tech stack and how she runs everything with zero full-time employees.
If you're tired of the live launch rollercoaster and you've been wondering if there's another way, this is the episode for you.
RESOURCES MENTIONED IN THIS EPISODE:
You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.
More from Anna Konchar
Anna Konchar on Instagram
EverWebinar
Deadline Funnel
Flowdesk
Kajabi
Spiffy
ChatGPT
HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:
1️⃣ You Have to Build Your Funnel for Cold Audiences — The number one mistake Anna sees is people repurposing live launch assets and dropping them into an evergreen funnel. Live launches sell to warm audiences. Cold audiences need a completely different
