PM Spirits Founder Nicolas Palazzi: NO BS Tequila Talk | Why Most Tequila Brands Won’t Last

PM Spirits Founder Nicolas Palazzi: NO BS Tequila Talk | Why Most Tequila Brands Won’t Last PM Spirits founder Nicolas Palazzi joins me for a brutally honest conversation about the tequila industry, brand building, and what it really takes to launch a tequila company. Nicolas started PM Spirits in Brooklyn in 2011 and built a reputation for importing some of the most respected spirits in the world. In this interview we talk about his approach to tequila, transparency in production, and why he believes many tequila brands entering the market today will not survive. We also dive deep into the story behind PM Spirits Project Blanco Tequila, produced at NOM 1468, and why Nicolas believes in radical transparency — even printing fermentation time, agave ripeness, and distillation details directly on the label. If you love additive-free tequila, artisanal spirits, or want to understand the business side of tequila, this conversation is packed with insight. In this interview we cover: • How PM Spirits started • Why Nicolas moved from Cognac into tequila • The philosophy behind PM Spirits Project Tequila • Why transparency matters in tequila • The reality of starting a tequila brand • Why many tequila brands will disappear in the coming years • The difference between real tequila and marketing hype • Inside NOM 1468 production If you enjoy interviews with tequila makers and founders, make sure to subscribe to Tasting Tequila with Brad for more conversations with the people shaping the agave spirits industry. Subscribe for more tequila reviews, interviews, and industry insights. © Tasting Tequila with Brad