About this episode
Most C&I solar projects don’t fall short because of the solar itself.They struggle because deals aren’t structured correctly, markets are misunderstood, or developers take on opportunities that were never a fit to begin with.In this episode of SunCast, Nico Johnson sits down with Aaron Wilson, co-founder and CEO of Solar One, to unpack what actually separates projects that get built and deliver long-term value - from the ones that stall, get delayed, or fail to meet expectations.Aaron didn’t come up through traditional solar channels. He started in commodities - trading steel and silicon across Europe and China - before moving into development and building Solar One into a vertically integrated C&I solar company operating in markets like Long Island and Texas.Along the way, he’s:Built projects in markets most developers overlookedHelped stand up hundreds of megawatts in Texas - before the market was readyMade deliberate decisions to walk away from residential solarAnd developed a disciplined approach to choosing markets, customers, and dealsIn this conversation, we explore:🔹 Why Solar One chose C&I over the residential gold rush🔹 What business owners actually need from a solar partner in an era of rising electricity costs🔹 Why great entrepreneurs are driven by purpose, not ruled by fear🔹 How to evaluate whether a market is actually viable (vs just “hot”)🎧 Listen now to learn how to build C&I solar projects that actually deliver.Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be covering here on SunCast?Hit us up - team@suncast.me with your feedback & recommendations.Check out OpenSolar OS 3.0 at: https://suncast.media/opensolarIf you want to connect with today's guest, you’ll find links to their contact info in the show notes on the blog at https://suncast.media/episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is also sponsored by
