Subversive
Business

Subversive

by Phil Carter

Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.

34 episodes
EN-US language
All Episodes
1
How Discord Completely Redesigned its Mobile Apps
55:14 Apr 16, 2026
2
How ElevenLabs is Building Consumer Apps on its $11B Voice AI Platform
53:01 Apr 2, 2026
3
Insights from RevenueCat’s 2026 State of Subscription Apps Report
54:09 Mar 19, 2026
4
How SuperMe is Building the Professional Network for the AI Era
1:05:49 Mar 5, 2026
5
How GameChanger Became the World’s #1 Youth Sports App
59:46 Feb 19, 2026
6
How Speak Built a $1B AI Language Learning App
45:38 Feb 5, 2026
7
How Margins Built a Viral Reading App
1:01:21 Jan 22, 2026
8
How FLORA is Reinventing Creative Design with AI
54:47 Jan 8, 2026
9
How Fitbod Uses AI to Hyperpersonalize Strength Workouts
1:00:43 Dec 26, 2025
10
How Opal Reached $10M ARR with 11 Employees
52:13 Dec 11, 2025
11
How Preply Built the World’s Largest Language Learning Marketplace
1:00:00 Nov 27, 2025
12
How Calm Added 1.2M Subscribers with Creative Marketing Tactics
53:25 Nov 13, 2025
13
How OpenArt is Using AI to Reinvent Content Creation
54:50 Oct 30, 2025
14
How Best-In-Class Retention Propelled Flo to a $1B Valuation
1:04:25 Oct 16, 2025
15
How Noom Avoided PMF Collapse in the Wake of GLP-1s
57:23 Oct 2, 2025
16
How Learneo Leveraged M&A to Build a $3.6B EdTech Empire
55:39 Sep 18, 2025
17
How Honeydew is Reinventing Telehealth for Skincare
49:53 Sep 4, 2025
18
How onX Built a Portfolio of Apps to Grow ARR by 10x
58:30 Aug 21, 2025
19
How Wispr Flow Uses AI to Save Professionals Hours Every Day
50:59 Aug 7, 2025
20
How Chess.com Became the World’s Top Chess App
54:16 Jul 24, 2025
21
How Superpower is Reinventing Healthcare
48:05 Jul 10, 2025
22
How One AI Feature Supercharged Photoroom’s Growth
56:48 Jun 26, 2025
23
How Runna’s Laser Focus Led to Its Successful Acquisition by Strava
50:39 Jun 12, 2025
24
How Gamma Grew to $50M in ARR in 2 Years
51:28 May 29, 2025
25
How Tolan Built a Viral AI Companion
55:31 May 15, 2025
26
How Headspace Expanded from Meditation App to Wellness Platform
51:11 May 8, 2025
27
How Duolingo Built Duolingo Max
49:49 Apr 16, 2025
28
Insights from RevenueCat’s 2025 State of Subscription Apps Report
58:05 Apr 3, 2025
29
How Grammarly’s Evolution from B2C to B2B Propelled It to a $13B Valuation
52:11 Mar 20, 2025
30
How Notion’s Community Helped it Win in AI
53:45 Mar 6, 2025
31
How International Expansion and Canva for Teams Propelled Canva’s Growth
42:47 Feb 20, 2025
32
How Tinder's Monetization Strategy Propelled it to $1B+ in Revenue
47:24 Jan 31, 2025
33
How Ladder Nailed Product/Channel Fit on TikTok and Meta to Grow 2,000%
55:37 Jan 31, 2025
34
How AllTrails Crossed the Chasm to 1M+ Subscribers
49:24 Jan 31, 2025
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