About this episode
On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve found success with contractors after struggling with in-house marketing hires.Top Takeaways: ? Replace trials with trust to attract high-intent usersA 30-day money-back guarantee can outperform traditional free trials—especially in web funnels. Paying upfront sends a stronger signal to ad platforms, helping them optimize for the right users. And when refunds are rare, overall LTV improves. It’s a bet on product confidence and customer intent.????? Learning apps work better when parents are part of the experienceApps that require co-use between a parent and child show far better educational outcomes and retention. Research shows kids learn up to 19x more effectively with adult involvement. It’s a smaller market—but a deeper one—if you design for it.?? Rigid methods can stifle product innovationStrict adherence to frameworks like Scrum can turn creative engineers into ticket-takers. Giving teams room to rethink and revise—even late in development—yields stronger products. Empower developers as collaborators, not executors.? Trusted domains outperform in web-to-app conversionWhen onboarding flows are moved to the web, conversion often drops—unless users recognize and trust the brand. Memorable, credible domains help users feel confident making purchases off-platform. Trust is the friction reducer.? Specialized contractors deliver more with less overheadInstead of building an in-house team of marketing generalists, using seasoned channel experts—paid media, lifecycle, SEO—can deliver faster results with less management. It’s a scalable model for lean teams aiming to punch above their weight.About Tim Dikun:???COO of Teaching.com, a suite of educational apps for children that’s been helping kids learn to read and type for nearly 30 years.? Tim is passionate about building world-class educational tools that leverage both the power of AI and the parent-child connection.?“There's a lot of tooling out there for mobile apps that we just can't use because Apple won't let us — because it's a kids’ app. And I get it, it makes sense. It just means we have to get a little creative and find ways to get the information that we're looking for.”? LinkedInFollow us on X: David Barnard - @drbarnardJacob Eiting - @jeitingRevenueCat - @RevenueCatSubClub -
