S22E2: The Business of College Football
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S22E2: The Business of College Football

35:20 Jan 21, 2026
About this episode
Send a textCollege football isn’t just a game anymore, it’s a business. On this episode of Market Outsiders, Jenny Rae Le Roux and Namaan Mian break down how wins on the field translate into dollars off it, sparked by Indiana University’s surprising national championship run. From media deals and ticket sales to donations and NIL money, Namaan lays out the six revenue engines powering modern college football - and why performance is everything. Finally, Namaan and Jenny Rae explore the high-stakes decisions university leaders face as they invest in their programs, align leadership, and compete in a rapidly changing sports economy.Chapters:00:00 Introduction to College Football Business02:41 The Financial Landscape of College Football04:58 Key Revenue Streams for Athletic Departments12:20 Investing in Coaching and Program Alignment20:59 The Impact of NIL on College Sports28:55 Conclusion and Future ConsiderationsPartner Links:Learn more about NordStellar's Threat Exposure Management Program; unlock 10% off with code SIMPLIFIED-10MBB Undergrad Timelines Are This MonthApplication deadlines are the earliest we've ever seen; join Black Belt for an accelerated, MBB-led prep programConnect With Management Consulted Schedule free 15min consultation with the MC Team. Watch the video version of the podcast on YouTube! Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights! Join an upcoming live event - case interviews demos, expert panels, and more. Email us (team@managementconsulted.com) with questions or feedback.
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