About this episode
In this episode of Straight Talking Sustainability, Emma sits down with Gareth Kane, sustainability author and creator of the “Green Jujitsu” engagement model, for a wide-ranging conversation that challenges long-held assumptions about how we drive environmental action inside organizations.From the pitfalls of PowerPoint preaching to the psychology behind real behaviour change, Gareth shares decades of insight into what actually works when trying to get colleagues, clients, and even sceptics on board. Rather than pushing harder, Green Jujitsu is about aligning with what motivates your audience, even if it means stepping far outside your own communication comfort zone.Emma and Gareth cover a lot of ground in this rich, fast-paced interview, including:Why the classic "green team" model often failsThe growing influence of psychology in climate workWhy data doesn’t always persuade, and what to use insteadHow internal blockers aren’t always villains; sometimes, they’re mirrorsThis episode is a must-listen for anyone trying to spark sustainable change in complex environments, especially those feeling stuck, burned out, or unheard. As Gareth reminds us: it’s not about what you know, it’s about what they believe.Highlights:01:46 — What is Green Jujitsu?06:33 — Stop selling sustainability like a moral crusade13:18 — Why PowerPoint doesn't work (and what does)20:04 — The silent art of listening and waiting27:51 — Engagement is shifting: from compliance to emotion35:10 — Employee motivation is now a sustainability driver39:08 — The ultimate takeaway: humility over expertiseConnect with Gareth: Gareth Kane | LinkedInBooks by Gareth Sustainability Resources - Terra InfirmaNet Zero Business Podcast:https://shows.acast.com/655cb69d415230001259567cConnect with Emma:WebsiteEmailEmma Burlow - LinkedInBook an enquiry call with Emmahttps://calendly.com/emma-lighthouse/20min
