About this episode
In today’s episode, I share what happened when someone told me, “You need better evidence if you want to convince us.” It made me realise - we’re not here to convince, we’re here to connect.I explore why trying to prove the case for sustainability can create more resistance, and how shifting to curiosity, listening, and meeting people where they are is a far more effective approach.If you’ve ever felt stuck trying to get people on board, this one’s for you. Let’s stop convincing - and start connecting.Here are the highlights:The Importance of Meeting People Where They are (5:06)The Role of Leadership in Sustainability (10:25)Reframing the Approach to Sustainability Communication (13:47)Overcoming Barriers to Effective Communication (14:10)Book a Power Hour with Emma https://calendly.com/emma-lighthouse/power-hourConnect with EmmaWebsiteEmailEmma Burlow | LinkedInThis Podcast is proudly produced by Wavemakers Audio
