About this episode
As ministries approach year-end giving season, it’s easy to feel the pressure to “wow” donors with staggering statistics or shocking facts. But here’s the truth: numbers don’t move people.In this episode, I'll unpack the science behind why people make decisions emotionally before they ever think logically. You’ll learn why statistics often fail to connect with donors and how to use storytelling to engage their hearts first—then support your story with numbers that actually stick.? What You’ll LearnWhy statistics and logic alone don’t motivate givingThe right way to pair storytelling and statistics so donors see both heart and impactHow this approach transforms year-end fundraising and everyday donor communicationSimilar Episodes: 16 | Donors Ghosting You? The #1 Thing Every Ask Must Have21 | When Donors Drop Off: 3 Ways to Keep Donations Flowing12 | Ministry Storytelling Made Simple: A Framework to Engage Donors? Work with me one-on-one to clarify your fundraising message, remove the guilt around asking, and create consistent donor communication that actually works. https://irisstorytelling.com/coaching ? Grab your free Ministry Newsletter Guide to easily write updates your donors want to read. https://irisstorytelling.com/guide ? Join the free community for women ministry leaders who fundraise — a place for encouragement, prayer, and learning how to use storytelling to connect with donors. https://irisstorytelling.com/community Connect with me: lisa@irisstorytelling.com https://irisstorytelling.com
