Startups For the Rest of Us
Business

Startups For the Rest of Us

by Rob Walling

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

101 episodes
EN-US language
All Episodes
1
Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and More Listener Questions (with Jordan Gal)
55:15 Mar 17, 2026
2
Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGPT Ads, OpenClaw
41:42 Mar 10, 2026
3
Episode 822 | No-code vs. A.I. Coding, SaaS Margins in the A.I. Age, and More Listener Questions (with Derrick Reimer)
51:43 Mar 3, 2026
4
Episode 821 | How to Do Founder-Led Marketing (with Jay Clouse)
33:52 Feb 24, 2026
5
Episode 820 | When to Quit Your Day Job, A.I. Feasibility Risk, and More Listener Questions (Rob Solo)
32:56 Feb 17, 2026
6
Episode 819 | QSBS, Exit Multiples, How to Learn Marketing, and More Listener Questions (Rob Solo)
33:30 Feb 10, 2026
7
Episode 818 | What Does It Take to Be Successful? with Russ Walling
55:41 Feb 3, 2026
8
Episode 817 | Bootstrapping in the Age of AI with Jason Cohen
53:30 Jan 27, 2026
9
Episode 816 | Developing an Editorial Eye, The Right Kind of Stubborn, and The Power of Focus (A Rob Solo Adventure)
22:55 Jan 20, 2026
10
Episode 815 | Unexpected Skills Your Day Job Can Teach You About Entrepreneurship (Rob Solo)
30:43 Jan 13, 2026
11
Episode 814 | How to Beat a Venture-Backed Competitor (with Laura Roeder)
36:16 Jan 6, 2026
12
Episode 813 | SaaS Predictions for 2026 (+ Reflections on 2025)
28:06 Dec 30, 2025
13
Episode 812 | The 2025 State of TinySeed
28:46 Dec 23, 2025
14
Episode 811 | When to Delegate the "Core Four SaaS Skills," Freemium Retention Rates, and More Listener Questions (A Rob Solo Adventure)
34:15 Dec 16, 2025
15
Episode 810 | The Best A.I. Coding Stack, Shipping Fast, and More Listener Questions (With Derrick Reimer)
53:41 Dec 9, 2025
16
Episode 809 | What I Learned Diving into A.I. for 100 Days (with Craig Hewitt)
39:31 Dec 2, 2025
17
Episode 808 | A $500k "Step 1" Business, When to Consider SOC2, and More Listener Questions
29:45 Nov 25, 2025
18
Episode 807 | The "Core Four" SaaS Skills and Knowing When You Should Find a Co-founder (A Rob Solo Adventure)
33:40 Nov 18, 2025
19
Episode 806 | Bootstrapping Missive to $8M ARR Over 10 Years
33:54 Nov 11, 2025
20
Episode 805 | Gatekeeping vs. Paying Dues, Raw Material, and Surrounding Yourself with the Right People (A Rob Solo Adventure)
24:47 Nov 4, 2025
21
Episode 804 | Positioning, Inventing a Category, Marketing Globally, and More Listener Questions (A Rob Solo Adventure)
35:30 Oct 28, 2025
22
Episode 803 | 8 Key Takeaways from MicroConf Europe 2025
34:19 Oct 21, 2025
23
Episode 802 | Marketing Not Scaling, Where to Publish Content, and More Listener Questions (A Rob Solo Adventure)
32:59 Oct 14, 2025
24
Episode 801 | Competing Against Incumbents, Technical Co-Founders, Trademarks, and More Listener Questions with Derrick Reimer
54:37 Oct 7, 2025
25
Episode 800 | The 12 Commandments of Startups for the Rest of Us
37:11 Sep 30, 2025
26
Episode 799 | TinySeed Tales s5e6: $500k ARR!
29:15 Sep 25, 2025
27
Episode 798 | Lessons From 10 Years of SaaS Growth Without a Hockey Stick
42:29 Sep 23, 2025
28
Episode 797 | TinySeed Tales s5e5: Should I Raise More Funding?
30:25 Sep 18, 2025
29
Episode 796 | Marketing Isn't Easy?, How to Grow Your Company, and Be Careful Who You Listen To (A Rob Solo Adventure)
29:45 Sep 16, 2025
30
Episode 795 | TinySeed Tales s5e4: The $20K Milestone
28:27 Sep 11, 2025
31
Episode 794 | From Struggling Side Project to Life-Changing SaaS Exit
56:04 Sep 9, 2025
32
Episode 793 | TinySeed Tales s5e3: Building Momentum
27:16 Sep 4, 2025
33
Episode 792 | Hot Take Tuesday: GPT-5 Struggles, the A.I. Bubble, and the Windsurf Debacle
45:54 Sep 2, 2025
34
Episode 791 | TinySeed Tales s5e2: Growing Pains
29:16 Aug 28, 2025
35
Episode 790 | From Scrappy to Scalable: Evolving Your Role as a Founder
34:02 Aug 26, 2025
36
Episode 789 | TinySeed Tales s5e1: From Agency to SaaS
30:55 Aug 21, 2025
37
Episode 788 | Do I Need a Co-founder? And More Listener Questions (with Derrick Reimer)
57:42 Aug 19, 2025
38
Episode 787 | "We Shut Down a $1.5M Product, and Raised $10M Instead"
37:48 Aug 12, 2025
39
Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)
44:46 Aug 5, 2025
40
Episode 785 | Choosing Between AI Products, Building Multiple Apps, and More Listener Questions (A Rob Solo Adventure)
34:20 Jul 29, 2025
41
Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
31:26 Jul 22, 2025
42
Episode 783 | Bootstrapping ScrapingBee to $5M ARR and an 8-Figure Exit
40:31 Jul 15, 2025
43
Episode 782 | Why I Succeeded: My 10 Best Entrepreneurial Decisions
27:46 Jul 8, 2025
44
Episode 781 | A Founder's Regret List: 12 Mistakes I’ll Never Make Again
39:39 Jul 1, 2025
45
Episode 780 | "I'll Never Sell My Company" and Other Myths Founders Tell Themselves
42:28 Jun 24, 2025
46
Episode 779 | 10 Myths Most SaaS Founders Believe
44:32 Jun 17, 2025
47
Episode 778 | Pricing Pilot Projects, Niching Down, Skipping Stairsteps, and More Listener Questions (A Rob Solo Adventure)
39:08 Jun 10, 2025
48
Episode 777 | Why Retiring Might Be the Worst Goal for Entrepreneurs
28:45 Jun 3, 2025
49
Episode 776 | How Bootstrapping Led to a Life-Changing $90M SaaS Exit
50:46 May 27, 2025
50
Episode 775 | A.I. Coding Tools, User Experience, Racking Your Own Servers, and More Listener Questions (with Derrick Reimer)
54:22 May 20, 2025
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