About this episode
This episode brings us together with Michael Klien from Safeside, a startup that’s taking what our parents know as “buying life insurance” and making it simple, fast and digital. Most insurance companies sell multiple products bundled around the topic of life insurance, making it difficult to understand for most of the population. This in turn means that to understand these insurance products, most people require the help of an insurance professional, which means they need to take a few hours out of their schedule, print out contracts and maybe even go to the insurance’s office to meet with the advisor.
In our conversation we cover how Safeside is tackling the current problems of life insurance, how the team validated their ideas, which challenges arise when you have a remote team and how an accelerator program can help early stage founders get where they want to go faster. I’m super excited to share this episode with you today, enjoy!
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We covered the following topics:
PROBLEM - SOLUTION - FIT
How many customer interviews have to be done before moving on
How to have a good interview with potential customers
BUSINESS MODEL
How Safeside wants to build a business around a low margin product
How the team manages to provide high quality insurance with good user experience
TEAM
How working as a remote team can be challenging
Tips and tricks to still be successful as a remote team
F10 ACCELERATOR
How an accelerator program can help you as a founder
Book recommendation
Chris Voss - Never split the difference: Negotiating as if your life depended on it
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