About this episode
“When people love what they do, it’s not work. It’s just what they do.” - Karin Gutzwiller-Schreier
Animazul started out as a side project while working full-time in IT sales for HP, the computer company. The platform brings latin american brands with a story and an impact to European consumers, and the products can be found on the startups web-shop or in one of the many pop-up stores around Switzerland.
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In this episode you’ll learn:
How Karin managed to go from IT saleswoman to fashion entrepreneur
How she got her first customers and launched with a ‘BANG’
Why you shouldn’t underestimate the power of influencers
How the government can help you out, for free
Why building a startup with a social impact is important
Why it’s important to do what you love
What Karin would do differently, looking back
Weekly book recommendation:
Lean in, by Sheryl Sandberg
Option B, by Sheryl Sandberg
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