About this episode
In this episode, we have a chat with Nikolaj, founder of Savvy Copenhagen, a company based in Denmark who is one of the frontrunners in the production and sale of sustainable and organic clothing. We talk about the current shift with regards to manufacturing practices to more sustainable and eco-friendly ones and how these are even affecting the bigger commercial companies. We also dive deep into how they source their products, what their business model is, and how they are able to retain their customers by selling good quality sustainable and organic clothing that tell a story.
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We covered the following topics:
NIKOLAJ & BITCOIN
Why Nikolaj is getting paid solely in Bitcoin
How he handles being a student, entrepreneur and professional hockey player
SUSTAINABLE CLOTHING
How Savvy Copenhagen is sourcing its sustainable clothes
What sustainability in the fashion business really means
The future of sustainable clothing
COMPETITION (H&M and others)
How Savvy Copenhagen competes with H&M and other big brands
What launching a new product involves (it’s a whole lot!)
How they retain customers to come back
Why building a startup in Denmark can be a good idea
LEGAL
Insights into what it means to deal with a lawsuit
Why investing in a lawyer at the beginning of a startup can be crucial
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