About this episode
“Start selling the product before you even have it.” - David Rohner, founder at Dajoro
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Not all startups see the light of day. This is the story of Dajoro, a fashion startup focused on creating sustainable products made from pima cotton. We had a chat with David, founder of Dajoro, about how he started the project, the challenges that came along with establishing a business like this, and what made him decide to not invest in his startup anymore, despite having high-quality products. David gives a business advice or two, which we think are very applicable to anyone looking to become an entrepreneur.
We covered the following topics:
SUPPLY:
How to find your first suppliers in a foreign country
How long it takes to build a supply chain
DESIGN:
Why designing clothes is not that easy
How a ‘spec sheet’ can help you get the product you want
How to get someone to design your clothes for free
SALES
How David tried to create demand for his product
Why forgetting to ‘create demand’ can kill your startup
How outsourcing sales will impact your results
Why you should know your sellers before selling
Why you should start selling before having the product
Links/Weekly recommendation:
The Tipping Point by Malcolm Gladwell – David relates it to any product that anyone tries to sell. The tipping point is that point where something suddenly out of control just becomes successful, and this book explains why it happens.
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