About this episode
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This episode brings us together with Majbritt Byskov-Bridges from Alver, an startup that has developed and brought to market one of the healthiest, tastiest and most sustainable source of protein and nutrients on the planet, that in the future might very well replace most of the meat we consume today. Their innovation is a micro algae called Golden Chlorella, that compared to the traditional algae products you know, is not a pill with a bright green color and a strong smell - It’s golden and subtle in taste while still bursting with life essential nutrients. The startup aims to create food products that fit easily into your everyday life, boosted with Golden Chlorella, and they have already launched pasta, soups, sauces and many more delicious food on their website.
Majbritt came from a corporate background working for big companies in different field, and is the startup COO. In our conversation Majbritt shared how it all started out, how the jump from working at a big company to working in a startup worked out for her, and much more.
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We covered the following topics:
THE START
How Alver got started and what problem it’s solving
Why Alver can completely replace meat
PROBLEM - SOLUTION FIT
How the team tests that there are people with a problem / need for their product
How the team acquired their first customers
THE PRODUCT
What makes Golden Chlorella such a good product for everyone
Why people are buying Golden Chlorella
FROM CORPORATE TO STARTUP
The steps Majbritt took to go from employee to entrepreneur
How Majbritt tackled the financial challenge, going from a salary to no salary
How different the job of an entrepreneur is compared to the one of an employee
Links/Weekly recommendation:
Greenpeace report on the impact of meat consumption on global warming
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