About this episode
Goodies mentioned in the episode:Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.Measure UP Podcast - Jim's podcast about marketing measurement.Robyn - Meta'sJim's open source package (in R) for Marketing Mix ModellingLightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling
This podcast is brought to you by Juliana Jackson and Simo Ahava.