SPA Girls Podcast – EP543 – Use Brain Science to Hook Readers From the Very First Sentence with Lisa Cron (Classic Replay)
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SPA Girls Podcast – EP543 – Use Brain Science to Hook Readers From the Very First Sentence with Lisa Cron (Classic Replay)

1:06:25 Mar 12, 2026
About this episode
Want to hook your readers from the very first sentence? This episode is for you!This is a fantastic Classic Replay of an interview we recorded with Lisa Cron a few years back. Lisa Cron is a story coach and the author of: Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence, Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere), and most recently, Story or Die: How to Use Brain Science to Engage, Persuade and Change Minds in Business and in Life She explains what actually keeps readers turning pages, why both pantsing AND plotting can lead you astray, and how to build a riveting novel from the inside out. If you’ve ever wasted months on pages that go nowhere, and want to really connect with readers, this one’s a must listen/re-listen! About Lisa Lisa Cron is a story coach and the author of:  Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence Story Genius: How To Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages that Go Nowhere)  And most recently, Story or Die: How to Use Brain Science to Engage, Persuade and Change Minds in Business and in Life, all three published by Ten Speed Press. Her 7 hour video class Wired for Story can be found at CreativeLive.com. Her video tutorial Writing Fundamentals: The Craft of Story can be found at Lynda.com. Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Since 2006, she’s been an instructor in the UCLA Extension Writers’ Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City. Lisa works with wr
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