About this episode
My guest today is Jake McKee, a pioneer in the modern customer community movement.In this conversation, he shares: Hiss Origin Story: His unique career bridging product design, engineering, and community strategy. Community-Driven Product Development: How companies can embed passionate customers in the development cycle. Empathy & Relationship Building: The importance of emotional connection between brands, engineers, and users. Community Across Industries: From B2B to B2C, physical products to software, communities play a crucial role in success. Brand Strength vs. Community Engagement: Why brand prestige isn’t necessary—what matters is purpose and connection. Breaking Silos Within Organizations: How community initiatives foster collaboration across different departments. Harnessing Collective Knowledge: Using communities to gather insights, troubleshoot issues, and enhance product a
