About this episode
I am in conversation with Sundar Rajan, a serial entrepreneur, currently the founder of OneMyle, a platform that seeks to address the needs of hyperlocal digital marketing in neighborhoods. He was earlier the co-founder of JustBooks, a lending library chain, supported by an innovative technology platform.Sundar reflects on his journey from a software developer to an entrepreneur, sharing his experiences and challenges along the way:Early Career in IT:He worked in IT, building software for banking and financial services.His exposure to implementation and user experience shaped his professional growth.Transition to Entrepreneurship:His entrepreneurial journey began unexpectedly with a family-run library project, Just Books, which turned out to be a success.He faced challenges balancing a job with entrepreneurship and gradually pivoted to focus on growing the library business.Expansion and Challenges of Just Books:The business grew organically to over 60 libraries across cities, driven by franchising.He adapted to changes like the rise of digital books and evolving customer behaviors.Shift to OneMyle:After exiting Just Books, he started OneMyle, a digital marketing platform aimed at connecting local businesses, communities, and creators.He shared insights into shaping the platform, testing features, and learning to target specific personas, including local creators.
