About this episode
Join us for a high-impact conversation with Paul Gowder, founder of PowWows.com and veteran digital community builder, as we explore how email marketing continues to be one of the most powerful tools in a creator’s toolkit.With more than two decades of experience and over 100,000 email subscribers, Paul walks us through his proven approach to list-building, audience engagement, and authentic communication. He shares how to start with a welcome sequence, what to send after it, and how to craft emails that feel personal and valuable without getting stuck in perfectionism.Paul also sheds light on how AI can support email writing while preserving your voice, and offers strategies to prune your list, avoid the spam folder, and get real replies from real people. Whether you’re emailing an audience of 5 or 50,000, this episode breaks down how to build consistency, create conversations, and start strong with the subscribers you already have.Key Points:Why email is still the most personal, reliable channel for creatorsWhere to start if you’re overwhelmed (hint: it’s not with a newsletter)How to write a welcome sequence that builds trust and gets repliesUsing AI as a writing assistant without losing your voiceWhat to do if your list has been sitting dormantThe case for plain-text emails over flashy PDF lead magnetsWhy unsubscribes can actually be a good thingResources:Paul's How to Build your First Welcome Sequence (25% off with Welcome25)Connect with Paul on FacebookConor's Theme Park Happy Hour on Instagram----------------------Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
