About this episode
In this episode of Social Media Decoded, Michelle Thames explains why webinars and live events still convert in today’s marketing landscape and why many businesses believe they no longer work. She breaks down what actually kills conversions, how trust is built in live rooms, and the mindset shift required to turn visibility into real action.
What This Episode Covers
Why webinars and live events still work when designed with intention
The biggest mistakes that prevent live experiences from converting
How live rooms build trust faster than content alone
The difference between teaching and creating connection
Why clarity and positioning matter more than audience size
How to think about live experiences as trust accelerators
What to do before and after a live event to support conversion
Who This Episode Is For
Entrepreneurs hosting webinars or live events
Coaches and consultants struggling with low conversion
Business owners who want deeper trust with their audience
Creators who feel visible but not connected
Key Takeaways
Live experiences convert when they are built for trust, not performance
Small, intentional rooms often outperform large audiences
Conversion starts before the room opens and continues after it closes
Visibility works best when paired with clarity and direction
Call to Action
If you want help creating live experiences that actually convert, explore Visibility Power Hours or join The Collective for ongoing strategy and support. Links are available in the show notes.
https://michellethames.com/elevate-and-empower-collective
About the Host
Michelle Thames is a marketing strategist, speaker, and community builder who helps entrepreneurs turn visibility into real opportunities through intentional strategy and relationship-led marketing. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
