How to Build Visibility in a “Taboo” Niche (Without Shrinking or Playing Small)
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How to Build Visibility in a “Taboo” Niche (Without Shrinking or Playing Small)

9:03 Mar 6, 2026
About this episode
What does it take to build visibility in an industry that people hesitate to publicly support? In today’s episode of Social Media Decoded, I’m sharing a real strategy conversation from inside my Elevate & Empower Collective with one of our members, Sam — founder of Safe Sam’s and Imaginative Haus. Sam is building two powerful brands: • A product line supporting eating disorder recovery• A spirituality-based brand focused on aura reading and healing Both industries carry stigma. Both can feel difficult to market. And both require intentional visibility strategy. Inside this episode, we unpack: • How to market a business in a stigmatized or “taboo” niche• Why systems matter more than vision boards• How to leverage podcast guesting to grow authority• The power of relationship-based visibility• How to position yourself for media opportunities• Why intentional community accelerates clarity and momentum If you are an author, coach, creator, speaker, or entrepreneur building something healing-centered, unconventional, or bold — this episode is for you. Because visibility isn’t about posting more. It’s about positioning better. About Today’s Guest Sam is the founder of Safe Sam’s, a brand empowering individuals in eating disorder recovery, and the founder of Imaginative Haus, a spirituality-focused brand centered around aura reading. She is an author, creator, and host of the “Let’s Talk Healing” podcast. Connect with Sam: safesams.comimaginativehaus.com Instagram:@safesams1@imaginativehaus TikTok:@SafeSams1@aura_a_la_mode Ready for Conversations Like This Inside Your Business? If you’re looking for: • Visibility strategy • Intentional networking • Accountability • Real-time coaching conversations • Media and speaking positioning support The Elevate & Empower Collective is where this happens weekly. This is not a 3,000-person membership. It’s an intentional community of women building bold, monetized brands. Learn more and apply here:https://michellethames.com/elevate-and-empower-collective Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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