About this episode
Gero DiMaria knows what it means to go truly viral.He's an Italian chef & owner of Kucina - Singapore's first authentic halal food restaurant. But he's also a bona fide Italian culinary superstar with over 500k followers on social media - 256k on Instagram & 252.6k on TikTok!He took the world by storm with his recent series of viral reels on choosing the best pasta/cheeses in grocery stores, and that had a real trickle down effect on his business.So we dig into all the juicy stuff, including:? What does it mean to actually go ‘viral’?? What kind of measurable impact has social media had on his business?? What is his advice for leveraging social media for businesses?? What have his toughest moments been?? And who exactly is Gero?!The goal: To understand the role of social media today, what it really means to go viral & how one can leverage on that social media reach to build your own business.Highlights:1:55 Italian childhood4:11 What do Italians eat every day?5:38 People in Asia aren’t taught to think?!10:58 Entering the food industry12:13 Work hard to earn your money13:33 Your first job sets the bar14:49 That English breakfast shift 16:52 Knowing that the F&B world was for him 17:33 How to cook the perfect pasta20:04 Moving from London to Singapore21:58 First job at Pasta Fresca23:19 What’s an authentic halal Italian restaurant?25:59 Chefs can only be chefs, they can’t run a business29:43 Going into marketing & the lost $300031:22 The turning point32:39 Content strategy35:14 Going truly viral36:18 Acting debut37:58 Why accept collaborations?40:00 Separating his personal brand from his Kucina restaurant41:24 The content creation team42:48 Advice for entrepreneurs44:06 Do you feel like you’ve found your why?45:25 What kind of legacy do you want to leave behind?46:15 What do you think are the most important qualities of a successful person??Show notes: https://www.sothisismywhy.com/144 ? Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/acd5bd1062?? Leave a review on STIMY:
