About this episode
https://youtu.be/0HFUC-qb-3Q?si=ftg-AyUSDwYRpKoV
Luxury floral designer Susan Chambers, owner of San Francisco-based bloominCouture. She’s a longtime Slow Flowers member whose high-end residential and corporate clients support her sustainable values, which do not compromise her design aesthetic or her approach to seasonal sourcing. Many of you first met Susan when she and her shop appeared in our 2021 book, Where We Bloom. Since opening doors of her postage-stamp-sized storefront in San Francisco’s Russian Hill neighborhood in early 2020, Susan has provided bespoke florals with an emphasis on locally-grown, foam-free designs. Later, she expanded bloominCouture to include a production and workshop space, just one door down, where a team of designers works daily to fulfill standing orders from a number of luxury retailer brands and residential clients. You’ll be inspired listening to Susan and watching her process ~ I know I was!
Susan Chambers featured in Where We Bloom
I have been saving today’s podcast to share with you since I filmed it in early October, and it feels like the first week of 2026 is an ideal time to share this beautiful dose of New Year’s design inspiration with our community.
bloominCouture's floral arrangement featuring seasonal California-grown botanicals
My guest, Susan Chambers, owns San Francisco-based bloominCouture, a jewel box of a flower and gift shop. That’s where she hosted a book-signing event for “The Flower Farmers” in early October. A highlight of this episode includes Susan’s design demonstration of a low, lush centerpiece and a conversation about her maximal approach of layering color upon color; texture upon texture. You’ll want to both listen and watch this episode – and enjoy every moment.
Local roses for Susan Chambers' design demonstration
Susan is a California native and former global fashionista who moved from couture to flowers by studying with the top master florists both in the U.S. and in London. Susan brings her vision, honed by her McQueens Flower School of London training, experiences living overseas, years working in high fashion and her passion for finding beauty in all organic materials to creating truly bespoke arrangements.
Susan is a proud member of the Slow Flowers community and committed to sustainability. The focus of bloominCouture is to combine the beauty and aesthetics of a proper European luxury florist with the relaxed elegance of California living, in the heart of San Francisco.
Find and follow Susan Chambers at bloominCouture on Instagram and Facebook
LISTEN to my past interview with Susan Chambers: March 1, 2023Episode 599: Sustainable Luxury Floral Design with Susan Chambers of San Francisco’s bloominCouture
Join Us on January 9th: Learn about RANUNCULUS!
Learn successful ranunculus-growing techniques from Brooke Palmer (Jenny Creek Flowers)
Coming up this Friday, January 9th, we’re returning to our ongoing Slow Flowers Member Meet-Ups! The timely topic of our January Meet-Up wil
