Travelers Still Don’t Trust AI to Book Trips
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Travelers Still Don’t Trust AI to Book Trips

4:39 Apr 15, 2026
About this episode
Travelers are using AI to plan trips but stopping short of letting it book, hotel owners are getting squeezed while brands post record profits, and a potential United and American merger could reshape the airline industry. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why AI still has a trust gap at checkout, how the hotel business model is creating tension between brands and owners, and why even talk of a merger between United Airlines and American Airlines is a major signal for the future of aviation. This episode is presented by Lodgify. Articles: Honorable Mention: AskAConciergehttps://skift.com/2026/04/14/expedia-ai-survey-travel-discovery-booking-8-percent/https://skift.com/2026/04/13/the-squeeze-inside-the-crisis-crushing-americas-hotel-owners/https://skift.com/2026/04/13/united-airlines-floated-possible-merger-with-rival-american-report/ Connect with SkiftLinkedIn: https://www.linkedin.com/company/skift/WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/Facebook: https://facebook.com/skiftnewsInstagram: https://www.instagram.com/skiftnews/Threads: https://www.threads.net/@skiftnewsBluesky: https://bsky.app/profile/skiftnews.bsky.socialX: https://twitter.com/skift Subscribe to SkiftNews and never miss an update from the travel industry.
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