About this episode
In this empowering episode of Shrink for the Shy Guy, Dr. Aziz sits down with sales expert Colin Yearwood, who helps coaches and entrepreneurs grow their businesses by mastering the skill of sales—without manipulation or pressure.
Colin shares his powerful journey from avoiding sales entirely to embracing it as a vehicle for freedom, purpose, and service. You’ll hear how he overcame the fear of rejection, stopped giving his services away for free, and discovered how sales can be one of the most selfless things you do when done with heart.Whether you’re a coach, creative, or just someone who wants to feel more empowered asking for what you want in life, this conversation will give you the tools to stop fearing sales—and start seeing it as a way to help others.
Listen now and discover how changing your mindset around selling can transform your business, your confidence, and your life.
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In this engaging episode of Shrink for the Shy Guy, Dr. Aziz is joined by Colin Yearwood, a sales expert who helps coaches, consultants, and entrepreneurs grow their businesses by mastering the skill of sales. Colin shares his fascinating journey from hating sales to embracing it as one of the most important tools for helping others—and for creating a life of freedom and purpose.
Are You Afraid of Selling? You're Not Alone
For many, the thought of selling is fraught with fear and discomfort. Colin confesses that he used to despise selling, even going so far as to give away his services for free. But that changed when a mentor pushed him to confront his resistance. He learned that selling isn't about convincing or manipulating others—it's about serving and guiding people to the resources they need to improve their lives.
Why Selling Can Be a Force for Good
Colin explains that selling isn't about pushing products or services on people who don't need them. Instead, it’s about helping others get the solutions they’re looking for—solutions that could make a meaningful difference in their lives. He says, "Selling is one of the best things you can do if you want to make a difference in the world." Through sales, you can reframe people’s thinking, offer them clarity, and help them bridge the gap between where they are and where they want to be.
The Key to Sales: Confidence and Detachment
One of the core lessons Colin teaches is the importance of being unattached to the outcome of a sales conversation. He encourages people to shift from a place of neediness—where the focus is all on getting the sale—to a place of serving, where the focus is on genuinely helping the person you're talking to. This mindset shift not only makes you more confident, but it also makes the sales process more authen
