About this episode
How to price with confidence, with Caroline CooksonSeason 9, Episode 78: Show Up and Be HeardToday’s episode of the podcast is an interview with Caroline Cookson, pricing expert and advocate for small business owners confidently charging what they’re worth.Caroline shares actionable advice and mindset shifts to help you feel empowered in your pricing decisions.BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:How to set your prices strategically from the startWhen and how to raise your prices with confidenceHow to approach discounting, boundaries, and the emotional side of pricingIf you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!ABOUT CAROLINE:Caroline has spent the last 20 years helping businesses figure out what to charge - from global brands you’ve definitely heard of to growing startups you haven’t (yet).She started out at KPMG, got a maths degree from Cambridge, and has led pricing and growth strategy across everything from whisky to honey and healthcare.These days, she runs her own consultancy, Cookson Partners, where she helps businesses use price as a smarter lever for profit, growth, and brand trust.LINKS YOU DEFINITELY WANT TO CHECK OUT:Connect with Caroline on LinkedIn and InstagramCheck out Caroline's websiteFind out more about and sign up for Boss Your Socials ClubCONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityEPISODE TRANSCRIPTTap to downloadTHIS SEASON’S
