About this episode
Season 3, Episode 30: Show Up and Be HeardToday’s episode of the podcast is a solo episode all about creating a social media strategy that works for your business - tune in to hear me guide you through the essentials, from setting clear goals that align with your business to understanding your audience and choosing the right platforms. I’ll also share ten key components of a successful strategy, including benchmarking your performance, crafting engaging content, measuring success with KPIs, and conducting competitor analysis. BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:What a social media strategy isWhy having a social media strategy as a small business owner is importantTen things to include in your social media strategyIf you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!CONNECT WITH BECCI:Connect with Becci on Instagram, LinkedIn or FacebookJoin Becci's email communityTIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:00:00 Kickstarting Your Social Media Strategy03:07 Understanding the Importance of a Social Media Strategy05:54 Setting Clear Goals for Social Media08:55 Benchmarking Your Current Position12:08 Identifying Your Ideal Customer14:57 Choosing the Right Platforms17:47 Crafting Your Content Strategy21:00 Measuring Success with KPIs23:51 Conducting Competitor Analysis27:09 Engagement: The Key to Social Media Success28:31 Reviewing and Adapting Your StrategyIF YOU LOVED THIS, YOU'LL ALSO LOVE:Social media made simple: a framework to reduce the overwhelmWhat does Social Media engagement really mean - and how to do itSUPPORT THE SHOW:
