About this episode
#324: If you've ever wondered what it really takes to build a multimillion-dollar brand from scratch — beyond the polished Instagram posts and the "overnight success" stories — this conversation is for you. Today I'm sitting down with Siff Haider, co-founder of Arrae and host of the Dream Bigger podcast, who turned wedding savings into a $100M wellness empire while keeping her sanity, her marriage, and her authenticity intact.Siff gets refreshingly real about the unglamorous early days: bootstrapping, sounding like "two little bitches" on investor calls (her dad's words, not mine), and sweating through her first podcast recording. She shares the mindset shifts that helped her step into her power, why she treats customers like influencers, and how she built a team of 33 people who care as deeply as she does.This episode is for you if:You're building something and terrified of looking cringeYou're trying to figure out when to take funding (and how much)You want to understand how to scale without losing your soulYou're navigating the balance between data and intuition as a founderYou're curious about building a personal brand that's bigger than your businessIf you enjoyed this episode, leave us five stars — I heard that if you rate the show five stars, something lucky happens. Test that theory, and make sure you're subscribed on Apple, Spotify, and YouTube. See you next week!Episode Links:Learn more about Arrae at arrae.comFollow Siff on Instagram: https://www.instagram.com/siffhaiderFollow Siff on TikTok: https://www.tiktok.com/@siffhaiderListen to The Dream Bigger Podcast: https://open.spotify.com/show/2CDL6BcfZc6AmQeRZpjAxs?si=e095083332ee43eaThe Alter Ego Effect by Todd Herman: https://bookshop.org/a/55347/9780062838636Sponsors:Google Shopping: #sponsored See how clothes from your favorite brands look on you before you buy by visiting g.co/shop/tryonQuince: Find gifts so good you’ll want to keep them with Quince. Go to quince.com/balancedles for free shipping on your order and 365-day returns.LMNT: LMNT is a zero sugar electrolyte drink mix with a research-backed ratio of electrolytes. To try it out go
