Marcelo Calbucci on Strategic Product Thinking
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Marcelo Calbucci on Strategic Product Thinking

24:56 May 20, 2025
About this episode
In this episode of Semaphore Uncut, Darko Fabijan welcomes Marcelo Calbucci—engineer, startup founder, and author of The PR FAQ Book. Marcelo shares insights from his time at Amazon, where he encountered a decision-making framework that changed how he thinks about product development: the PR FAQ.What starts as an internal press release quickly becomes a strategic tool to align teams, evaluate product ideas, and make better decisions—before writing a single line of code.Like this episode? Be sure to leave a ?????????? review on the podcast player of your choice and share it with your friends.?? This podcast is powered by Semaphore! ?Show Semaphore Some Love ??? Star us on GitHub: https://github.com/semaphoreio/semaphore? Join us on discord: https://discord.com/invite/FBuUrV24NH?? Upvote on Product Hunt: https://www.producthunt.com/products/semaphore-open-source-ci-cdLet’s make open-source CI/CD even better—together! ? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit semaphoreio.substack.com
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