About this episode
Join jokester Sean White as he interviews Aaron Nichols, research and policy specialist at Exact Solar and creator of "This Week in Solar." Discover Aaron’s unique journey from teaching and traveling to working in solar and learn how he’s making solar news accessible through engaging communication. The episode covers the evolution of solar industry messaging, strategies for reaching diverse audiences, and the importance of storytelling in marketing and public outreach. Whether you’re a solar professional or just curious about the industry, this episode offers practical insights, real-world experiences, and a fresh perspective on solar news and careers.
Topics Covered
Grid Alternatives
Aaron’s Career
Cougars
Circus girls
This Week in Solar www.exactsolar.substack.com/podcast
Podcast
Public Speaking
Stage Fright
Exact Solar www.exactsolar.com
Infinite Solar
NEC = National Electrical Code
EPC = Engineering Procurement and Construction
Circus
Copywriting
Writing
Burning Man
Suncast
Communication Strategies
Utility
Reach out to Aaron Nichols here:
LinkedIn: www.linkedin.com/in/aaron-nichols
Exact Solar: www.exactsolar.com
This Week in Solar Substack: www.exactsolar.substack.com/podcast
This Week in Solar YouTube: www.youtube.com/@ThisWeekInSolar
Learn more at www.solarSEAN.com and be sure to get NABCEP certified by taking Sean’s classes at
www.heatspring.com/sean
www.solarsean.com/pvip
www.solarsean.com/esip
