About this episode
Agile in Construction: The Product Owner Role in Construction—Voice of the Customer Across Every Phase With Felipe Engineer-Manriquez Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this episode, we refer to Extreme Ownership by Jocko Willink and Team of Teams by General Stanley McChrystal, as well as our Agile in Construction episodes. The Great Product Owner: Bringing the Voice of the Customer to Every Decision "I want you to think like the owner, and bring that to the team meetings, because we can't have the owner in the meetings with us." - Felipe Engineer-Manriquez The Product Owner role in construction is radically different from software—and Felipe has learned to find it in unexpected places. When Jeff Sutherland told his class to "tear up your business cards" because only three roles exist (Developer, Scrum Master, Product Owner), construction people were confused. Felipe's approach: ask the team who can bring the voice of the customer. Sometimes it's the superintendent, interfacing daily with charge nurses and doctors in a working hospital. Sometimes it's a project executive. Rarely, it's the project manager. The key is that the PO role changes across phases because every day in construction is brand new—the building is physically taking shape. Felipe studied military leadership in Extreme Ownership and Team of Teams and found strong product owner culture—leaders who brought customer voice to cell-level teams against hierarchical norms. Great product owners speak in terms of what the customer wants, transforming how teams prioritize and align naturally. Self-reflection Question: Who on your team currently embodies the voice of the customer, and how might you coach them to bring that perspective more explicitly to every team interaction? The Bad Product Owner: When Gut Decisions Override Value "Value is a beneficial transformation of materials, inf
