About this episode
Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on. Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible. He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs. Mentioned In This EpisodeNovel Marketing.com (Thomas's website and podcast)Author Update ShowTube Buddy (YouTube tool that coaches you)VidIQ (another tool to help you with YouTube)Elgato PrompterPikzel YouTube Thumbnail Maker1 of 10 YouTube Thumbnail MakerCaptivate and Buzzsprout Media Hosts with Dynamic Content CapabilitiesSchool of Podcasting - Plan, launch, and grow your podcastTakeaways: Adding YouTube to your podcast can significantly boost audience eng
